About Us

Zola Budd

Zola Budd is a former Olympic track and field competitor who, in less than three years, twice broke the world record in the women’s 5000 meters and twice was the women’s winner at the World Cross Country Championships. Budd’s career was unusual in that she mainly trained and raced barefoot. She is now the distributor of Newton Running Shoes in South Africa.

Barefoot (Natural) Running

Run barefoot to discover your optimal running form. You’ll discover immediately that when you run barefoot, you’re not landing on your heels. Instead you are landing on your midfoot/forefoot and allowing your heel to settle to the ground.
Landing on your midfoot/forefoot is the most natural way to run. It is also the fastest and most efficient way to run. Newton Running shoes are the only shoes that were developed specifically for Natural Running.

Newton Running

Newton Running shoes are the only running shoe company whose entire line of products are built exclusively to allow a natural running gait. Unlike any other running shoes on the market, all Newton Running shoes are built on a level platform, one that mirrors the geometry of your foot. Regular running shoes have a moderate to high heel lift. In addition, Newton Running Shoes incorporate Action/Reaction Technology™ that provides up to 60% more cushioning and 40% more energy return than leading brands. To learn more about Newton Running click here to visit Newton Running’s website

The 10 Laws of Newton Natural Running™


GET A PROPER FIT. Standing with your heels pulled to the back of your Newtons, you should have a thumb’s width in front of your longest toe. The ball of your foot should line up over the middle of the red actuator lugs.


INSERT ORTHOTICS IF NEEDED. Newtons are not a substitute for custom orthotics. Remove the sockliner to accommodate your custom footbeds for the ultimate ride.


PRACTICE GOOD FORM. Relax, lean slightly forward and shorten your stride. Your foot will naturally land on your midfoot at a point under your hips. Keep a high cadence and your stride length short. (Do not run on your toes.)


Land-Lever-Lift. Good running technique is as simple as Land-Lever-Lift: Land quietly in an athletic position with each footstrike under your hips, allowing your heels to settle to the ground; Lever off the front of the lugs; Lift your knees (do not push off or pull back with the toes) to begin a new stride.


ADAPT SLOWLY. To adapt to Newton’s Action/Reaction Technology™, start with short, slow runs (about a mile or so) a couple times a week for the first two weeks. Focus on good form and gradually increase your time and distance as your body feels ready. As with any sport, too much too fast can cause injury.


REDUCE FRICTION. Landing heavy, braking on your heels, bounding on your forefoot and pushing off too hard with the toes all create friction. Excessive pounding creates more shock to your muscles, tendons, and bones. Land lightly and run smoothly and efficiently.


LEARN FROM YOUR SHOES. Newtons wear like tires. The shoes act like a coach. By studying the friction wear patterns, you can learn how to adjust and improve your running form.


KEEP THEM CLEAN. Hand wash with mild soap and air dry. Do not place in direct sunlight.


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